Why your website gets no enquiries
A website usually gets no enquiries because it has not had SEO, AEO or GEO done (search and answer-engine optimisation), and the site is probably more than three years old. It also does not give people several ways to contact you or spend with you. Make that as easy as possible, whether the customer is making an enquiry, placing an order or buying stock, depending on your business. And be very clear what you do and which towns and areas you cover. For trades we often add a postcode checker on the first page, so a customer can see straight away whether you cover their area.
Written by Ryan Nicholls, Founder of Archline Digital Solutions Ltd, who builds websites, booking and quoting systems for businesses in Chippenham and across Wiltshire. Updated 19 October 2026.
01
Can customers reach you straight away?
If your trade is urgent work, such as a boiler breaking, a leak or the electrics going off, your contact details need to be on the first page. Give an emergency out-of-hours number as well as a landline, and more than one way to reach you: phone call, WhatsApp, email or a contact form.
One of the biggest mistakes we see is the contact form on the very last page, with lots of boxes to fill in before anyone can send it. People are not interested in doing that these days. At the minimum, set the form to autofill. Ideally, use drop-downs and ask for only a little information before someone sends their details.
Fill it in yourself, from a phone, and see what arrives and how long it takes. We keep finding enquiry forms that looked fine and delivered nothing.
02
Does it name the places you cover?
Name the towns you cover on the page, not just “Wiltshire”. Make sure you are listed on Google Business Profile, Bing Places and Apple Business Connect. If a town matters to you, give it its own page with something true on it, such as jobs you have done there.
03
Is there proof you are a real business?
Show proof you are a real business. Give a local number as well as a mobile, say how long you have been trading, and if you are a limited company, show your company number so people can check it on Companies House.
Show reviews from more than Google. Checkatrade, TrustATrader and similar sites all count, depending on your kind of business. Use your own photos of your own jobs, showing where they are and what you did. Some stock images are fine, but a site made up entirely of stock or AI images will not build trust. Above all, you can’t go wrong with reviews.
04
How many enquiries should a trades website get?
There is no honest number for how many enquiries a website should get, because it depends on your trade and the area you cover. A business covering one small town will get fewer than one covering a whole city. What you should see is enquiries arriving every month.
The way to know your website is doing its job is analytics: a monthly report sent to you, or a dashboard you can open and ask questions of. It should show how many people visit, what they click, how they found you and what they searched for. Count calls and forms as well, because enquiries matter more than visits.
If lots of people visit and nobody contacts you, the problem is the page. If few people visit, the problem is being found.
05
Time-wasters and poor enquiries
A website that attracts the wrong enquiries is not giving the right message to your customers. If you are a high-end windows and doors installer and people are trying to haggle you down to the cheapest price, your copy and your images are probably not showing what you really do. Your business and your website need to be a clear picture of each other. There is no point being a luxury interior designer if your site just says “designer” and has one About page that tells nobody about the work. Say what you do, the types of clients you work for, and show some social proof. A short form asking for the job, the postcode and when they want the work done also helps, and it saves minutes on every call.
06
Our free 20-minute call
On our 20-minute free call, we will go through your existing website, keep the good and get rid of the bad. In most cases, we do a complete build from scratch. SEO, AEO and GEO matter more than they ever have now that AI is part of how people search, so the code, the copy and the structure all have to be right. Our rebuilds start at £1,500, and sometimes that is all you need. If you are concerned about visibility, enquiries, leads, bookings or automations, the price will usually be higher.
→Start
Tell us what breaks when you get busy.
The first step is a call, and it costs nothing: twenty minutes on what your business does and what breaks when you get busy. Most projects then start with the £450 Diagnostic: half a day walking your process end to end, with a written recommendation and a fixed quote, credited in full against a build if you go ahead within thirty days. If you already know which package you need and its scope is clear, we quote it directly.
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