Line Check
Find where your customer line breaks.
Free. Usually a minute or two,
because it measures rather than guesses.
A thorough check of how your website works as a business tool, so you can see what is going on in a report and not just take our word for it. The report is also our guide to the leaks and the fixes.
Why these checks
What customers do before they get in touch.
53% of mobile visits are likely to be abandoned if a page takes longer than 3 seconds to load.
Google research, 2016Google says customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Search and Maps.
Google, currentOnly 4% of consumers say they never read online reviews of local businesses, and 85% use Google to find them.
BrightLocal Local Consumer Review Survey, 1,026 US adults, 2025Businesses that contacted an enquiry within an hour were nearly seven times as likely to have a meaningful conversation as those that waited even an hour longer, and more than 60 times as likely as those that waited a day.
Harvard Business Review, 1.25 million leads at 42 US companies, 2011
What it checks
Five questions, in the order a customer asks them.
- AttentionCan customers find you, and trust what they find?
- EnquiryCan they ask, and does the question get answered?
- OrderCan they book, order or pay there and then?
- RelationshipDoes anything bring them back?
- Can you see it?Whether anything measures which marketing brings the customers who buy.
What this actually does
Most free website checkers read your homepage. This one does seven things.
It renders your site.
Most checkers read the HTML your server sends. Half of what a visitor sees on a modern site is drawn afterwards by script, so those tools miss booking systems, checkouts and forms that are plainly there, then tell you that you have none.
It uses Google’s own measurements.
Your speed score, your homepage weight and your accessibility audit come from Google, not from us, so the argument about them is never with us. Where Google’s reading and ours disagree, Google wins. That is one of seven sources, and the other six are the reason the report says something a speed test cannot.
It knows what your platform costs you.
Every byte your homepage loads is attributed to whoever sent it. On a rented platform we can show you what share of your own page you did not choose and cannot remove.
It checks whether search assistants can read you.
A great many sites have switched on a plugin that blocks the crawlers behind search assistants such as ChatGPT. They have not opted out of training. They have opted out of being found.
It says when it does not know.
Anything we cannot see from outside is listed and left unscored, and a scan that loses one of its measurements withholds the score rather than printing a different number.
It shows its working.
Every finding names what we saw and which page we saw it on, so you can check any of it in under a minute. We would rather you did.
Why it takes a minute or two.
Every other free checker answers instantly, and that is the tell: it fetched one page and counted what was in it. This one opens your site in a real browser and waits for it to finish drawing, reads up to ten of your pages, has Google load your homepage on a simulated phone and score it, asks Google what real visitors on real phones actually experienced over the last month, looks up your Google listing and who comes up when people search for what you do in your town, checks the records that decide whether your email is trusted or binned, tests every internal link, and reads your robots file for every crawler that decides whether an assistant is allowed to name you. Google’s speed test on its own can take forty seconds on a heavy page. We wait for it. A tool that never waits is a tool that guesses, and a guess inside a report you might act on is worth less than no report at all.
How to read your result
Three results, and what each one means.
Solid line
Every critical check passes and every stage holds. A missing Google Business Profile, no working enquiry form, Google told not to show your key pages, or nothing measuring where customers come from rules this out, however good the rest is.
Leaking
The line holds in places and breaks in others. This is the most common result.
Losing customers
Two or more critical breaks, or enough smaller ones that a large share of enquiries is at risk.
We run it on ourselves
Archline is not a solid line on every check either.
We run it on our own site too. The gaps it finds are the ones we are working through.
Read your own result the same way: separate what is deliberate from what is broken. If it tells you nothing you did not know, you did not need us. If it does, we can talk it through.
Observed, not guessed.Every finding shows what we saw and where we saw it.
Every point is fixable.If something cannot be put right, it is not in the score.
Nothing hidden counts against you.What we cannot see from outside is listed, not scored.