What a tradesperson’s website should do

Get the contact route right first

Offer more than one way to get hold of you, whether you prefer email, WhatsApp or a phone call, and put them in the top section of the page where nobody has to look for them.

Make the contact form easy. The best ones are slightly interactive: buttons, three or four questions, and the least information the customer needs to fill in.

If you are happy to show prices, add an estimator

If you are comfortable having prices or estimated prices online, an estimating tool helps, ideally an interactive one. It stops people wasting your time, and stops you travelling to look at jobs the customer never intended to go ahead with.

Show real work, not stock photos

Photos of finished jobs, with a line on what was done and where, do more than any claim about quality. A short note on the products or methods you use is enough. The rest of the story can wait.

Example: a carpentry business in Chippenham

A.C Carpentry had been quoting from a template downloaded from the internet and used for five or six years. Job details were taken on scraps of paper in the van, in a diary and in phone notes, and sometimes simply forgotten, so quotes were written up in the evenings and at weekends. Some went out a week or two late, and customers sometimes had to chase. Deposits were hard to get at the start, and invoicing happened at the end of the job, which left long gaps before the money arrived.

With our online quoting tool he can quote in under 60 seconds, take a deposit from the customer, book them in through a booking link and, at the end of the job, request the invoice. He has sent over 15 quotes so far. The deposits have been paid within 24 hours, and the final invoices within 48 hours.

Example: an exterior cleaning business in Chippenham

Stone’s Exterior Cleaning cleans patios, driveways, decking and anything else you find in a garden. He used to work out prices in his head and pass them to customers over WhatsApp or direct messages on social media.

Now he quotes on the job, takes a small deposit to secure the booking, and sends the customer a booking date, all in under 60 seconds. We also built his website: clear contact details with WhatsApp front and centre, pictures of his work, a short note on his products, and very little between a visitor and getting in touch.

In a customer’s words

“This tool has made quoting and booking jobs so much easier. It works on my phone, has my own branding, and lets me send a customer a quote in around 60 seconds.

Customers can accept the quote and pay their deposit online. I’ve had confirmations and payments come back within minutes. I can then book the job into my calendar and send the customer a calendar invite, all from the same app.

From sending the quote to taking a deposit and getting the job booked, the whole process can take less than 10 minutes. It’s smooth, straightforward and saves me so much admin.

I wish I’d had this when I first started. Very glad I have it now. Five stars from me.”

Aaron Clark, A.C Carpentry. Posted as a Google review, 25 October 2026.

Finished designs, going live soon

Two recent designs for tradespeople’s websites, finished and waiting to launch: a headline that says what the firm fixes and who to call, and a first screen that shows the work.

What it costs and how long it takes

An Enquiry build is from £1,500, and that is realistic for almost any trade: carpenter, electrician, plumber, landscaper, carpet fitter and more. It usually takes four to six weeks, counted from when we have what we need from you. If you send logos, photos and colours quickly, it can move faster.

The price changes when we add things on top: booking, payment, automations, or taking on your local search work. They are small additions, and often worth it.

Add-on: quoting without the scraps of paper

When we talk to tradespeople about the quoting tool, they describe the same thing: an old diary, scraps of paper, notes in a phone, and messages scattered across Instagram and WhatsApp, with the quoting done in the evenings and at weekends once the family is in bed. The tool is built to end that.

It is set up for your trade and your costs, so choosing the work fills in a price, which you can edit before it goes. On the top plan you can speak the job into your phone and it writes a customer-friendly summary of the work for you to check, and on the plans with deposits the customer gets a payment link to secure the booking. The result is less time at the kitchen table, money into the business sooner and a firmer commitment from the customer.

See the quoting tool and its plans

Where we work, and how we start

We work with businesses in Chippenham, Corsham, Melksham, Trowbridge, Warminster, Frome, Calne and Devizes, and a little further out in Swindon, Bath, Bristol and parts of the Cotswolds.

We like to meet every client at least once at the start, so we understand your business and the kind of customers you want. The aim is a website that brings you leads. When it goes live we do a handover, so you know how it works even if you are not on one of our monthly retainers.

What this means for your own site

• +Make contacting you the easiest thing on the page.
• +Put proof of real work near the top.
• +Move the quote, deposit and booking off scraps of paper and into one place.

You do not need all of it at once. Start with the contact route and the proof, and add the quoting when it is the next thing slowing you down.

The quoting tool
What most tradesperson websites get wrong
What a small business website costs
Check your website with the Line Check